Sega Saturday #16 – Fido Dido (Genesis)
Welcome back to another edition of Sega Saturday, where we dig into the hits, hidden gems, and forgotten oddities of Sega’s classic library. This week, we’re spotlighting a game that many Genesis fans might not even know existed: Fido Dido.
For those who don’t remember, Fido Dido was a doodle-like character created in the late ‘80s who became something of a pop culture icon in the early ‘90s—most famously appearing in 7UP commercials and merchandise. With his lanky design and laid-back attitude, Fido was a perfect mascot for the era. Naturally, game developers saw an opportunity to bring him into the 16-bit world.
Developed by Kaneko, Fido Dido was planned for release on the Sega Genesis/Mega Drive and Super Nintendo, but unfortunately, the game was never officially released in most regions. What survives are prototypes and previews, giving us a glimpse into what could have been a quirky and stylish platformer. In it, players would guide Fido through surreal environments filled with colorful enemies and puzzles, all wrapped in a hand-drawn, sketchbook-like art style that fit the character perfectly.
The gameplay blended platforming with light puzzle-solving, and while it never reached Sonic-level speed, it had charm and personality to spare. Fido’s world felt alive with funky animations and whimsical designs that captured the 90s aesthetic.
Today, Fido Dido stands as a fascinating piece of Sega history—a “lost” game that fans still track down through prototypes and ROM dumps. It may not have gotten the spotlight it deserved, but it remains an intriguing footnote in the Genesis library.
Why It’s Worth Remembering:
A forgotten mascot platformer with unique art direction.
A piece of 90s nostalgia tied to one of the era’s iconic advertising characters.
Proof that even unreleased games can live on through the dedication of retro fans.
If you’re building a Sega collection or exploring obscure titles, Fido Dido is definitely worth a look. While it never had a wide commercial release, its legacy lives on as part of the quirky, colorful world of 16-bit gaming.
Stay tuned for next week’s Sega Saturday, where we’ll unearth another treasure from Sega’s past!
You can get a prototype reproduction of this game on my Online Store!
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