“The Legend Lives On…”
These bold words from a vintage Capcom ad in the mid-90s perfectly captured the excitement surrounding the arrival of Street Fighter Alpha: Warriors’ Dreams. In a time when arcades were still pulsing with energy and fighting games ruled the cabinets, this stylish promotional poster marked a new chapter for a legendary franchise.
Released in 1995 by Capcom, Street Fighter Alpha wasn’t just another sequel—it was a prequel to the iconic Street Fighter II, diving deeper into the origins of beloved characters like Ryu, Ken, and Chun-Li. This ad, drenched in that unmistakable fiery red-orange gradient, put the spotlight on familiar faces, now redesigned with a more anime-inspired art style. Ryu stands stoically while Ken flashes that signature confident glare, both perfectly reflecting the game's sharper, more dynamic aesthetic.
Below the logo, four arcade screenshots give players a taste of the action: Hadoukens flying, powerful kicks landing, and backgrounds filled with that classic Capcom detail. These scenes teased the improved mechanics, including the new Alpha Counters, Chain Combos, and a three-level Super Combo gauge—features that would go on to shape future entries in the series.
Published by Capcom Coin-Op, Inc., this ad didn’t just promote a game—it promised a revival. A rebirth. A nod to the fans who stuck around and an invitation to a new generation of fighters. Whether you played it in the arcades, on the PlayStation, or the Sega Saturn, Street Fighter Alpha was a statement: the legend was far from over.
Now, decades later, this ad stands as a nostalgic tribute to one of the most influential fighting games ever made. A time capsule from the golden age of arcades, reminding us all why we first fell in love with 2D fighters.
Hadouken your way down memory lane—because the fight never ends.








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