In 1991, Capcom brought the Blue Bomber’s action-packed adventures from the NES to the palm of your hand with Mega Man: Dr. Wily’s Revenge for the Game Boy. This classic ad perfectly captures the excitement of taking Mega Man on the go, inviting players to face Dr. Wily’s latest robotic chaos anytime, anywhere.
The bold tagline, “Mega Man to go.”, says it all. It was a simple but powerful message for a time when portable gaming was still finding its place. The ad shows off the Game Boy box art, complete with the familiar heroic pose of Mega Man ready for battle. It radiates energy, even in black and white — a testament to how beloved the character had already become by the early ‘90s.
The text teases a true challenge for players:
“Dr. Wily’s most challenging robot masters will be there when you pump up the Game Boy. And knowing the maniac he is, he’s probably concocted a new one or two.”
Players who had mastered the NES titles were invited to test their skills again — this time through eight compact yet tough stages, redesigned for the Game Boy’s smaller screen. The ad’s screenshots highlight some of these portable perils, like dodging spikes, battling massive bosses, and timing jumps over deadly traps. It was Mega Man as fans knew him, but in bite-sized form.
Released in an era when handheld adaptations were often watered-down versions of console hits, Dr. Wily’s Revenge stood out. It wasn’t just a scaled-down copy; it introduced new challenges, new bosses, and a unique remix of the first two Mega Man games. For many fans, it was their first experience with Mega Man on the go — and it proved the formula worked just as well in your pocket as on your TV.
Capcom’s confident marketing tone closes the ad with a push to action:
“Good reason to get going on Mega Man in Dr. Wily’s Revenge. Now.”
More than three decades later, this advertisement is a charming reminder of when handheld gaming felt revolutionary. Mega Man: Dr. Wily’s Revenge marked the start of a whole new chapter for the Blue Bomber — one that would continue through several Game Boy sequels, ensuring that even when you left the house, the fight against Dr. Wily never had to stop.
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