Straight out of the golden era of beat-’em-ups comes this explosive Japanese ad for Final Fight 2—a blazing reminder of when muscles, mayhem, and Metro City justice ruled the Super Famicom.
Published by Tokuma Intermedia and featured in one of their “Complete Strategy Book” (完全攻略本) mooks, this vibrant cover pulls no punches. You’ve got the whole squad front and center: Carlos Miyamoto with his katana ready to slice through crime, Haggar looking as jacked and unstoppable as ever, and Maki showing she’s not just a replacement for Guy, but a fierce warrior in her own right. Surrounded by flames and attitude, it screams '90s action anime—and we’re all for it.
The ad’s text reads like a rallying cry:
"全ステージ制覇で平和を守れ！"
Translation? "Conquer all the stages and protect peace!"
It's a dramatic call-to-action that fits the intense tone of the game, where you battle through cities across the globe to rescue Maki’s kidnapped sister and stop the Mad Gear gang once again.
Released exclusively for the Super Famicom (and SNES in the West), Final Fight 2 was Capcom’s way of righting the wrongs of the original SNES port, which lacked co-op and left out key characters. This time, two-player mode was back, new characters were introduced, and the action was taken global—from Hong Kong streets to Holland windmills.
This mook advertisement wasn’t just promoting a game—it was promoting how to master it. These kinds of guidebooks were big in Japan, offering maps, movesets, and tips before YouTube walkthroughs existed. And the fiery art style? That’s the kind of aesthetic that drew kids in from across the arcade floor.
Final Fight 2 may not get the spotlight like its Street Fighter cousins, but this ad reminds us of its rightful place in Capcom’s Hall of Fame. It’s loud, intense, and full of side-scrolling justice—just the way we like it.
So dust off that Super Famicom and bring the heat—Metro City still needs you.
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